1. Closing the Social Gap: Unlocking Spotify’s Growth Potential (Business Case)

Music is meant to be shared, yet on Spotify mobile, it often feels like a solo experience. As one of the world’s leading music platforms, Spotify has millions of passionate listeners, but its social community exists only on desktop or "outside the APP" with limited features and low engagement. In today’s mobile-first world, this disconnect leaves users craving meaningful ways to share what they love, connect with friends, and discover music together, all within the app they use every day. This untapped opportunity to build a vibrant, mobile social community could transform how users engage, boosting loyalty, organic growth, and Spotify’s edge in an increasingly competitive market.